Clik here to view.
The New 360 Storytelling Experience: Audience
Your audience has always been in control of your messaging, but now they are equipped with the digital tools to demand everything be completely on their terms. Understanding your audience, the way...
View ArticleClik here to view.
Episode 3: Know Your Audience
In Episode 2, we briefly discuss the various social media tools and technologies available and the importance of customizing every strategy depending on your audience. Episode 3 gives a few specific...
View ArticleClik here to view.
Episode 5: The Conversation Equation
The big scary paradigm shift in technology, entertainment and advertising (don’t worry everything else is converging too) is akin to the implosion of the music industry. We spent years building up...
View ArticleClik here to view.
Episode 6: Social Media: Hold The BS
In Episode 5 we find out why it’s so important to have all the elements of the conversation in place in order to encourage audience participation and build a loyal following. This week we take a...
View ArticleClik here to view.
Episode 7: Your Facebook Friends Don’t Matter
The old rules of messaging and traditional media dictate that you want to try to reach as many people as possible. Today, with the ability to hyper target your message or story, the barrage of so much...
View ArticleClik here to view.
Episode 8: The Modern Audience Revealed
In our last episode, we learned that the power of a loyal audience today is due to quality not quantity. This week we explain the three main types of audience and how the new, “lean forward” audience...
View ArticleClik here to view.
Episode 9: Mass To Me Marketing
How excited were you when you saw Episode 8 and learned about the different types of audience? We know; Earth shattering. Keep it together because this week we’re going to astound you yet again with...
View ArticleClik here to view.
Dirty Balls to Lubed Tubes: Bold Brands Let ‘Em Hang Low
When was the last time you saw a shoe commercial mention Bukkake? Me neither. One brand has grown a huge pair in its attempt to reach their audience. The latest installment of bold branded...
View Article
